Abstract

This article aims to elucidate the nature and functions of political discourse within the sphere of social communication through analytical and interpretive approaches. The central hypothesis guiding the study concerns the extent to which politicians consciously attend to discourse when articulating their viewpoints in public contexts. Specifically, it asks: To what degree do political actors strategically manage discourse, and through which linguistic or rhetorical dimensions is this attention manifested? To address this guiding question, the article examines several key issues: (i) the theoretical foundations relevant to political discourse; (ii) the relationship between political discourse and the public persona or constructed image of political figures in communicative interactions; (iii) the interplay between political discourse and the exercise or consolidation of political power; and (iv) a set of interpretive discussions illustrating how these relationships operate in practice. The study employs qualitative research methods, drawing on discourse analysis frameworks to provide an in-depth exploration of the communicative practices of political actors.