From Vuvuzelas to Trade Balances: Economic Legacies of the 2010 FIFA World Cup in South Africa

Bora ÖÇAL1, Abdullah Yavuz Akinci2
1School of Civil Aviation, Süleyman Demirel University, Isparta, Türkiye
2Faculty of Sport Sciences, Süleyman Demirel University, Isparta, Türkiye
Published: 16/06/2026
: Bora ÖÇAL, Abdullah Yavuz Akinci. From Vuvuzelas to Trade Balances: Economic Legacies of the 2010 FIFA World Cup in South Africa. Cultura Científica, 2026 Issue 24. pg. 613-627.

Abstract

The main objective of this research is to analyze the impact of the FIFA World Cup held in 2010 on the foreign trade structure and key indicators of the macroeconomic state of the Republic of South Africa. To achieve this goal, the data provided by the UNCTAD database will be used to conduct an analysis of such indicators as foreign trade, trade in services, financial services, travel and transportation services, exchange rate, GDP per capita, and CPI during the period from 2005 to 2015. According to the results of the analysis, it should be noted that there was a revival in the development of the South African economy in 2010, when the tournament took place. An increase in the level of exports and imports, the dynamic growth of the services trade, travel and transportation sectors can be noted. In addition, during this period, per capita income increased, the national currency, the South African Rand, appreciated temporarily, and the country’s foreign trade balance improved. Nevertheless, in 2012, the dynamics of changes were reversed, as a decrease in the volume of foreign trade, per capita income, and depreciation of the national currency could be noted. Thus, it should be noted that despite positive impacts on the South African economy in the short-term perspective, there are no sustainability factors in the long-term period, since for providing additional effects on the country’s development, industrialization, export diversification, and infrastructure planning are needed.

Keywords: 2010 FIFA World Cup, South Africa, International Trade, Macroeconomic Indicators, Sports Economics

Resumen

The main objective of this research is to analyze the impact of the FIFA World Cup held in 2010 on the foreign trade structure and key indicators of the macroeconomic state of the Republic of South Africa. To achieve this goal, the data provided by the UNCTAD database will be used to conduct an analysis of such indicators as foreign trade, trade in services, financial services, travel and transportation services, exchange rate, GDP per capita, and CPI during the period from 2005 to 2015. According to the results of the analysis, it should be noted that there was a revival in the development of the South African economy in 2010, when the tournament took place. An increase in the level of exports and imports, the dynamic growth of the services trade, travel and transportation sectors can be noted. In addition, during this period, per capita income increased, the national currency, the South African Rand, appreciated temporarily, and the country’s foreign trade balance improved. Nevertheless, in 2012, the dynamics of changes were reversed, as a decrease in the volume of foreign trade, per capita income, and depreciation of the national currency could be noted. Thus, it should be noted that despite positive impacts on the South African economy in the short-term perspective, there are no sustainability factors in the long-term period, since for providing additional effects on the country’s development, industrialization, export diversification, and infrastructure planning are needed.

Palabras clave: 2010 FIFA World Cup, South Africa, International Trade, Macroeconomic Indicators, Sports Economics
Bora ÖÇAL
School of Civil Aviation, Süleyman Demirel University, Isparta, Türkiye
Abdullah Yavuz Akinci
Faculty of Sport Sciences, Süleyman Demirel University, Isparta, Türkiye

How to cite:

Bora ÖÇAL, Abdullah Yavuz Akinci. From Vuvuzelas to Trade Balances: Economic Legacies of the 2010 FIFA World Cup in South Africa. Cultura Científica, 2026 Issue 24. pg. 613-627.

Publication History

Copyright © 2026, Bora ÖÇAL, Abdullah Yavuz Akinci. Published by Cultura Científica. This article is published as open access under the Creative Commons Attribution 4.0 International (CC BY 4.0) license (http://creativecommons.org/licenses/by/4.0/).

Browse Advance Search