The main objective of this research is to analyze the impact of the FIFA World Cup held in 2010 on the foreign trade structure and key indicators of the macroeconomic state of the Republic of South Africa. To achieve this goal, the data provided by the UNCTAD database will be used to conduct an analysis of such indicators as foreign trade, trade in services, financial services, travel and transportation services, exchange rate, GDP per capita, and CPI during the period from 2005 to 2015. According to the results of the analysis, it should be noted that there was a revival in the development of the South African economy in 2010, when the tournament took place. An increase in the level of exports and imports, the dynamic growth of the services trade, travel and transportation sectors can be noted. In addition, during this period, per capita income increased, the national currency, the South African Rand, appreciated temporarily, and the country’s foreign trade balance improved. Nevertheless, in 2012, the dynamics of changes were reversed, as a decrease in the volume of foreign trade, per capita income, and depreciation of the national currency could be noted. Thus, it should be noted that despite positive impacts on the South African economy in the short-term perspective, there are no sustainability factors in the long-term period, since for providing additional effects on the country’s development, industrialization, export diversification, and infrastructure planning are needed.
The main objective of this research is to analyze the impact of the FIFA World Cup held in 2010 on the foreign trade structure and key indicators of the macroeconomic state of the Republic of South Africa. To achieve this goal, the data provided by the UNCTAD database will be used to conduct an analysis of such indicators as foreign trade, trade in services, financial services, travel and transportation services, exchange rate, GDP per capita, and CPI during the period from 2005 to 2015. According to the results of the analysis, it should be noted that there was a revival in the development of the South African economy in 2010, when the tournament took place. An increase in the level of exports and imports, the dynamic growth of the services trade, travel and transportation sectors can be noted. In addition, during this period, per capita income increased, the national currency, the South African Rand, appreciated temporarily, and the country’s foreign trade balance improved. Nevertheless, in 2012, the dynamics of changes were reversed, as a decrease in the volume of foreign trade, per capita income, and depreciation of the national currency could be noted. Thus, it should be noted that despite positive impacts on the South African economy in the short-term perspective, there are no sustainability factors in the long-term period, since for providing additional effects on the country’s development, industrialization, export diversification, and infrastructure planning are needed.