Abstract
Cultural industries have emerged as an increasingly important component of contemporary economic development, by bringing together cultural expression, creativity, technology, intellectual property, and market mechanisms. Unlike traditional industries, cultural industries generate economic value not only through material production but also through symbolic meanings, cultural identities, knowledge, and creative content. The expansion of digital technologies, streaming platforms, social media, artificial intelligence, and global cultural markets has further transformed the production, distribution, and consumption of cultural products. These developments have created additional opportunities for developing countries to participate in global value chains while simultaneously creating challenges related to cultural identity, intellectual property protection, market concentration, inequality, and the commercialization of culture. Vietnam represents an important case in this transformation because the country possesses considerable cultural diversity, traditional craft heritage, performing arts, historical resources, and a rapidly expanding digital economy. Since the adoption of the National Strategy for the Development of Cultural Industries to 2020, with a Vision to 2030, Vietnam has increasingly recognized cultural industries as an economic sector capable of contributing to employment, economic growth, tourism, national branding, and international integration. This article examines the theoretical foundations of cultural industries, analyzes their economic and social significance, evaluates the development of cultural industries in Vietnam, and discusses the opportunities and challenges created by digitalization and globalization. The article argues that Vietnam should move beyond viewing culture primarily as a field of preservation or public expenditure and increasingly recognize culture as a productive resource while maintaining cultural diversity, public value, and social inclusion. The future development of Vietnamese cultural industries therefore requires an integrated ecosystem connecting creativity, education, technology, intellectual property protection, finance, entrepreneurship, cultural heritage, and international markets.
Keywords: cultural industries; creative economy; cultural economy; Vietnam; digital transformation; creative industries; cultural policy; intellectual property; cultural heritage; sustainable development
Abstract
Cultural industries have emerged as an increasingly important component of contemporary economic development, by bringing together cultural expression, creativity, technology, intellectual property, and market mechanisms. Unlike traditional industries, cultural industries generate economic value not only through material production but also through symbolic meanings, cultural identities, knowledge, and creative content. The expansion of digital technologies, streaming platforms, social media, artificial intelligence, and global cultural markets has further transformed the production, distribution, and consumption of cultural products. These developments have created additional opportunities for developing countries to participate in global value chains while simultaneously creating challenges related to cultural identity, intellectual property protection, market concentration, inequality, and the commercialization of culture. Vietnam represents an important case in this transformation because the country possesses considerable cultural diversity, traditional craft heritage, performing arts, historical resources, and a rapidly expanding digital economy. Since the adoption of the National Strategy for the Development of Cultural Industries to 2020, with a Vision to 2030, Vietnam has increasingly recognized cultural industries as an economic sector capable of contributing to employment, economic growth, tourism, national branding, and international integration. This article examines the theoretical foundations of cultural industries, analyzes their economic and social significance, evaluates the development of cultural industries in Vietnam, and discusses the opportunities and challenges created by digitalization and globalization. The article argues that Vietnam should move beyond viewing culture primarily as a field of preservation or public expenditure and increasingly recognize culture as a productive resource while maintaining cultural diversity, public value, and social inclusion. The future development of Vietnamese cultural industries therefore requires an integrated ecosystem connecting creativity, education, technology, intellectual property protection, finance, entrepreneurship, cultural heritage, and international markets.
Keywords: cultural industries; creative economy; cultural economy; Vietnam; digital transformation; creative industries; cultural policy; intellectual property; cultural heritage; sustainable development
References
- Horkheimer, Max, and Theodor W. Adorno. Dialectic of
Enlightenment: Philosophical Fragments. Edited by Gunzelin Schmid
Noerr, translated by Edmund Jephcott, Stanford UP, 2002.
- Howkins, John. The Creative Economy: How People Make Money from
Ideas. Allen Lane, 2001.
- United Nations Conference on Trade and Development and United Nations
Development Programme. Creative Economy Report 2010: Creative
Economy—A Feasible Development Option. United Nations, 2010. https://unctad.org/publication/creative-economy-report-2010.
- United Nations Conference on Trade and Development. Creative
Economy Outlook 2018: Trends in International Trade in Creative
Industries 2002–2015; Country Profiles 2005–2014. United Nations,
2019. https://unctad.org/publication/creative-economy-outlook-2018.
- United Nations Conference on Trade and Development. Creative
Economy Outlook 2024. United Nations, 2024. https://unctad.org/publication/creative-economy-outlook-2024.
- Vietnam. Prime Minister. Decision No. 1755/QD-TTg Approving the
National Strategy for the Development of Cultural Industries in Viet Nam
to 2020, with a Vision to 2030. Government of Vietnam, 8 Sept.
2016.
- “UNESCO Uplifting Viet Nam’s Cultural and Creative Industries.”
UNESCO, 3 July 2025, https://www.unesco.org/en/articles/unesco-uplifting-viet-nams-cultural-and-creative-industries.
- Hesmondhalgh, David. The Cultural Industries. 4th ed., SAGE,
2019.
- Oakley, Kate, and Justin O’Connor, editors. The Routledge
Companion to the Cultural Industries. Routledge, 2015.
- Throsby, David. Economics and Culture. Cambridge UP,
2001.
- Creative Industries Mapping Document. Department for
Culture, Media and Sport, 1998.
- Florida, Richard. The Rise of the Creative Class: And How It’s
Transforming Work, Leisure, Community and Everyday Life. Basic
Books, 2002.
- United Nations Conference on Trade and Development. Advancing the
Measurement of the Creative Economy: A Revised Framework for Creative
Industries and Trade. United Nations, 2024. https://unctad.org/publication/advancing-measurement-creative-economy-revised-framework-creative-industries-and-trade.
- Bourdieu, Pierre. Distinction: A Social Critique of the Judgement
of Taste. Translated by Richard Nice, Harvard UP, 1984.
- United Nations Educational, Scientific and Cultural Organization.
ReShaping Policies for Creativity: Addressing Culture as a Global
Public Good. UNESCO, 2022. https://www.unesco.org/reports/reshaping-creativity/2022/en.
- Nye, Joseph S., Jr. Soft Power: The Means to Success in World
Politics. PublicAffairs, 2004.
- United Nations Educational, Scientific and Cultural Organization.
Convention on the Protection and Promotion of the Diversity of
Cultural Expressions. UNESCO, 20 Oct. 2005. https://www.unesco.org/en/legal-affairs/convention-protection-and-promotion-diversity-cultural-expressions.
- Viet Nam. Ministry of Culture, Sports and Tourism. Quadrennial
Periodic Report: Viet Nam 2020. 2020. UNESCO, https://media.unesco.org/sites/default/files/webform/dce002/QPR_2020_VN_c5dde8ee-b7f3-4d29-8d10-8ca6e8d3539f_11.pdf.
- Communist Party of Vietnam. Politburo. Resolution No. 80-NQ/TW on
the Development of Viet Nam’s Culture. 7 Jan. 2026.
- United Nations Educational, Scientific and Cultural Organization.
“New Opportunities and Challenges for Inclusive Cultural and Creative
Industries in the Digital Environment.” ReShaping Policies for
Creativity, UNESCO, 2022. https://www.unesco.org/reports/reshaping-creativity/2022/en/new-opportunities-challenges-inclusive-cultural-creative-industries-digital-environment.
- Ha Noi City Party Committee. Resolution No. 09-NQ/TU of 22
February 2022 on the Development of Cultural Industries in Ha Noi for
2021–2025, with Orientation to 2030 and a Vision to 2045. As
documented in UNESCO, https://www.unesco.org/creativity/en/policy-monitoring-platform/resolution-no-09-nq/tu-dated-february-22-2022-development-cultural-industries-hanoi-capital-period.
How to cite:
Nhung Tran Thi Thu, Huong Nguyen Thi Lan. Cultural Industries and Their Development in Vietnam: Economic Transformation, Cultural Value, and Creative Potential. Revista Cultura Científica, 2026 Issue 24. pg. 1822-1832.
Publication History
-
Received: 08/07/2026
-
Accepted: 07/10/2026
-
Published: 13/10/2026
Copyright © 2026, Nhung Tran Thi Thu, Huong Nguyen Thi Lan. Published by Revista Cultura Científica. This article is published as open access under the Creative Commons Attribution 4.0 International (CC BY 4.0) license (
http://creativecommons.org/licenses/by/4.0/).