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Strategic Management of Organizations in Conditions of High Uncertainty (VUCA and BANI World): Agile Methodologies

Nikita Nazarov1, Sergii Bataiev2, Olga Goloven3, Oleh Kalinichenko4, Oksana Tsizhma5
1Department of Management, Business and Administration, Institute of Management and Marketing, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine
2Director of Technology and Architecture, ELEKS HOLDING OÜ, Tallinn, Estonia
3Lea Foods Inc, Elk Grove Village, United States
4Department of Management, Faculty of Economics, Management and Psychology, State University of Trade and Economics, Kyiv, Ukraine
5Department of Entrepreneurship, Trade and Applied Economics, Vasyl Stefanyk Precarpathian National University, Ivano-Frankivsk, Ukraine
DOI: https://doi.org/10.70517/revcc272514
Published: 10/09/2026
: Nikita Nazarov, Sergii Bataiev, Olga Goloven, Oleh Kalinichenko, Oksana Tsizhma. Strategic Management of Organizations in Conditions of High Uncertainty (VUCA and BANI World): Agile Methodologies. Revista Cultura Científica, 2027 Issue 25. pg. 163-174.

Abstract

Modern organizational environments are characterized by instability, complexity, and unpredictability, reflected in the concepts of VUCA and BANI. Traditional strategic management approaches based on long-term planning are losing effectiveness, necessitating adaptive models, particularly Agile methodologies and the theory of dynamic capabilities. This study empirically examines the role of macroeconomic adaptability of the business ecosystem as a contextual factor influencing the relationship between uncertainty and economic performance under conditions of high turbulence. Using panel data from 217 countries for 2015–2024, a two-way fixed-effects model was developed. Real GDP growth serves as the dependent variable, business ecosystem adaptability is operationalized through the density of newly created enterprises, and uncertainty is measured using the World Uncertainty Index. Estimation was conducted using the least squares method with clustered standard errors. The results demonstrate a persistent negative effect of macroeconomic uncertainty on economic growth and a positive but unstable effect of business environment dynamism. The interaction effect was statistically insignificant, indicating that external entrepreneurial dynamics alone are insufficient to mitigate the adverse effects of uncertainty. These findings align with dynamic capabilities theory, suggesting that strategic adaptability is primarily developed through internal organizational processes. In this context, Agile practices combined with digitalization and digital management are considered key mechanisms for enhancing organizational flexibility. The study emphasizes the need to systematically develop internal adaptive capacities, enabling organizations to maintain resilience and flexibility regardless of changes in the external environment.

Keywords: strategic management, organizational flexibility, Agile, dynamic abilities, digitalization, digital management

Abstract

Modern organizational environments are characterized by instability, complexity, and unpredictability, reflected in the concepts of VUCA and BANI. Traditional strategic management approaches based on long-term planning are losing effectiveness, necessitating adaptive models, particularly Agile methodologies and the theory of dynamic capabilities. This study empirically examines the role of macroeconomic adaptability of the business ecosystem as a contextual factor influencing the relationship between uncertainty and economic performance under conditions of high turbulence. Using panel data from 217 countries for 2015–2024, a two-way fixed-effects model was developed. Real GDP growth serves as the dependent variable, business ecosystem adaptability is operationalized through the density of newly created enterprises, and uncertainty is measured using the World Uncertainty Index. Estimation was conducted using the least squares method with clustered standard errors. The results demonstrate a persistent negative effect of macroeconomic uncertainty on economic growth and a positive but unstable effect of business environment dynamism. The interaction effect was statistically insignificant, indicating that external entrepreneurial dynamics alone are insufficient to mitigate the adverse effects of uncertainty. These findings align with dynamic capabilities theory, suggesting that strategic adaptability is primarily developed through internal organizational processes. In this context, Agile practices combined with digitalization and digital management are considered key mechanisms for enhancing organizational flexibility. The study emphasizes the need to systematically develop internal adaptive capacities, enabling organizations to maintain resilience and flexibility regardless of changes in the external environment.

Keywords: strategic management, organizational flexibility, Agile, dynamic abilities, digitalization, digital management

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Nikita Nazarov
Department of Management, Business and Administration, Institute of Management and Marketing, Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine
nik.nazarov.88@gmail.com
Sergii Bataiev
Director of Technology and Architecture, ELEKS HOLDING OÜ, Tallinn, Estonia
Olga Goloven
Lea Foods Inc, Elk Grove Village, United States
Oleh Kalinichenko
Department of Management, Faculty of Economics, Management and Psychology, State University of Trade and Economics, Kyiv, Ukraine
Oksana Tsizhma
Department of Entrepreneurship, Trade and Applied Economics, Vasyl Stefanyk Precarpathian National University, Ivano-Frankivsk, Ukraine

How to cite:

Nikita Nazarov, Sergii Bataiev, Olga Goloven, Oleh Kalinichenko, Oksana Tsizhma. Strategic Management of Organizations in Conditions of High Uncertainty (VUCA and BANI World): Agile Methodologies. Revista Cultura Científica, 2027 Issue 25. pg. 163-174.

Publication History

  • Received: 08/06/2026
  • Accepted: 02/09/2026
  • Published: 10/09/2026
Copyright © 2026, Nikita Nazarov, Sergii Bataiev, Olga Goloven, Oleh Kalinichenko, Oksana Tsizhma. Published by Revista Cultura Científica. This article is published as open access under the Creative Commons Attribution 4.0 International (CC BY 4.0) license (http://creativecommons.org/licenses/by/4.0/).

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